By Matt Colyer
You can rank number one (Or at least in the top ten) for justabout any search phrase by just buying text link ads, even ifthe web site isn't related to the search phrase in anyway, itcan still rank in the top ten of the search results. Some website owners see this as the only true way to the top ten. So,should you buy your way to the top? Or should you play it safe?
Some say it's better to be safe than sorry. While others say ifyou play it safe and never make it to the top ten of the searchresults, your losing anyway. So, it must be much better not toplay by the rules and get a top ten ranking and make a littlemoney before you get banned from the search engines. Well, it'snot that easy and you can see the cons and pros in both ways.
First let's look at the pros of playing it safe. The first oneis obvious and it's that you have a lot less chance of gettingbanned and much safer. At the same time you can peacefully sleepat night without worrying whether you'll be banned the next dayyou wake up. It also allows you to save money and spend it elsewhere, such as PPC (Pay Per Click) search engines, banneradvertisement, mailing list and offline advertising. You canalso rank number one without buying text link ads if you providegood content because many other webmasters will link to you justbecause you have good content and it provides their users withvaluable information. You could also exchange links with otherweb sites. If you correctly SEO (Search Engine Optimization)your web site you can get a fairly good search engine ranking.
There are also several cons of playing it safe. Besides the factthat text link ads help improve your search engine ranking, theyalso bring in a good amount of traffic. In order to get a goodamount traffic from links you would need more than just a fewbacklinks, but since you won't be buying them, you will notbeing getting that many web sites linking to you and most ofthem are from web sites that are not popular among internetusers.
All the major search engines see backlinks from quality sites asa vote for the web site being linked to, by playing it safe itwill take much longer to get a top ten ranking because of thelack of backlinks. It can take years before you will rank forany popular search term because you will only be getting linksthe natural way. Without many backlinks you'll also have a hardtime getting in the search engines.
Now the pros of buying text link ads. Buying text links ads willhelp improve your search engine ranking, which can bring moretraffic than from a link from any web site because. Each linkacts as a vote your web site in the search engine's eye, so themore you buy, the higher you'll rank. If you buy an enough textlink ads your web site can rank number one for just about anysearch term.
Text link ads can also send a fair amount of visitors that'stargeted. Resulting in more and new customers. Getting a linkfrom a web site that's trusted and well known can help buildyour web site's brand and increase your credibility becausevisitors will see the link as a recommendation to your web site.Which will also help bring in new customers because they trustyou more than they did before.
The cons of buying text link ads make many people think twiceabout buying text link ads. It will cost a lot of money to buytext link ads. You need to pay for your link to stay on a website for at least two months before you will see any major boostin your search engine ranking. You may never get your money backbecause there's so many things that can go wrong.
It can also hurt your search engine rankings if you don't do itcorrectly and safely. You should never buy a lot of text linksads all at once, some search engines can detect this and may banyour web site from the search results due to this. There areother ways the search engines can find out that the links arebeing sold, meaning some links on certain web sites may nevercount in the search engines.
The Conclusion - Now that you have seen the pros and cons youcan decide for your self whether you should buy them or not
Article Source: www.ArticlesBase.com
